Apple Co-founder Steve Wozniak Launches Own Online Tech Education Platform

 


Steve Wozniak, who co-founded Apple with Steve Jobs, is launching a new online tech education platform he’s calling Woz U, which is designed to promote technology jobs and the skills required to enter the industry. Over time, Wozniak hopes to expand the initiative to include as many as 30 physical locations around the world and courses on everything from software engineering and information technology to mobile app development and cybersecurity, among others. It’s unclear whether courses will be offered for free, or whether Woz U plans on charging for any element of the online education platform. The website does not say.  


Woz U also offers access to tech companies interested in using the tools and resources provided to recruit and train employees. The platform will be available to students K-12 through partnerships with school districts too. Down the line, Woz U wants to offer one-on-one instruction to students and, later on, to offer its own accelerator program for prospective startup founders. The overall goal is to increase interest in what Woz U calls STEAM careers, or science, technology, engineering, arts, and mathematics, with the addition of arts presumably a nod to Wozniak’s role at Apple and fellow co-founder Steve Jobs’ lifelong mission to blend technology with the humanities.


“Our goal is to educate and train people in employable digital skills without putting them into years of debt,” Wozniak said in a statement. “People often are afraid to choose a technology-based career because they think they can’t do it. I know they can, and I want to show them how. My entire life I have worked to build, develop, and create a better world through technology and I have always respected education. Now is the time for Woz U, and we are only getting started.”  


There are no pricing details on any of the existing or planned features. There is, however, already a mobile app out with some introductory courses, and you can also “enroll” in Woz U starting today, though it’s unclear what exactly that entails beyond submitting a few bits of personal contact information. The whole enterprise seems polished enough, although it should be noted though that Woz U’s initial partner is the for-profit Southern Careers Institute, based out of Austin, Texas. So don’t expect everything in Woz U to be free. 

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How Technology Affects the Customer

It’s possible to split retailers into groups based on how well they understand their customers, from customer-naïve to customer-aware and, finally, customer-obsessed, according to research by Forrester.

How they use or ignore technology plays a large part in how they are categorised, and there are lessons to be learned from their approaches, good and bad.

Customer-naïve

Typically, businesses that are largely motivated by shifting product with no insight into whether what they do is right for the customer have little idea of who their customers are, what they want or how they shop – and they generally make no effort to find out. They stand out because they tend to go out of business.


A great example of a customer-naïve business is Blockbuster – built on what seemed to be solid retail principles at a time when videos and DVDs were the main form of home entertainment, then failed to act when technology and customer behaviour changed:

• Revenue was based on renting outdated formats to customers, and fining them for late returns
• Blockbuster ignored customers’ preference for on-demand content delivered straight to their laptop or mobile device – Netflix asked the Blockbuster board for a deal when it was starting out, and was told its model would never work
• A short-lived attempt to offer on-demand content was too little, too late, and Blockbuster went bankrupt in 2010
• Netflix is now worth more than $8 billion in annual revenue

Lesson: 

When you have built a strategy around a specific customer behaviour, you must adjust your approach when they start behaving in a different way.
Hearing what your customers say and taking notice of what they do is the only way to stay relevant – and in business. If they want the convenience of picking up or returning goods in-store in their own time, invest in a good click and collect service with built-in returns facilities. If they want to use mobile to shop in-store, make it easy for them with a personalised experience and they’re more likely to be loyal. It’s a great way to keep your customers happy and your bottom line healthy.

Customer-aware

These are retailers that have a superficial knowledge of their customers, but little understanding of what drives them to choose their store over a competitor. They aim to increase revenue with minimum outlay on keeping customers happy, and as a result they’re unlikely to deploy the latest technology because they don’t think their customers or sales colleagues will make the most of the investment. Customers only visit these stores when it’s a necessity and accept that it’s not always a pleasurable shopping experience.
 
Prime examples include some of the ever-increasing high-turnover, low cost retailers:

• The in-store experience is driven entirely by price
• Sales colleagues’ product knowledge is largely irrelevant because the price point is so low
• The retailer’s investment in customer experience is likely to reflect the customer’s low level of investment in products – they won’t be interested in even the most basic mobile technology
• As there’s no identifiable value attached to the customer, loyalty is likely to be non-existent. The same applies to sales colleagues – they’re really just there to replenish stock and process payments

Lesson: 

Indifferent customer service leads to indifferent customers. They may not complain about your service because it isn’t terrible, but your competitive edge is limited to one factor only – price. You can lose this edge at any time, and an indifferent customer will simply shop somewhere else where they feel valued.


Retailers need to recognise that customers are more than their wallets, and sales colleagues are more than a salary bill. Treat them like VIPs – give sales colleagues access to everything they need to be the very best at their job, from online ordering in-store to in-depth product information. Give customers a connected, personalised experience across all channels and tailored to their needs.

Customer-obsessed

A growing number of businesses have truly succeeded in making the customer the heart of every development, activity or initiative. Motivated by customer needs rather than business wants, they actively work to introduce new technologies to make customers’ lives easier. Their commitment to excellent service inspires total dedication.


These businesses build their tech strategy around customers, taking their wants and needs into account to provide the best service they can. They’re motivated by keeping customers happy so that they keep coming back, and keeping sales colleagues happy so that they do an excellent job.


John Lewis is a customer-obsessed retailer – its reputation is built on service:

• The business recognises the vital role technology plays in next-generation retail experiences. It set up a tech hub to incubate new ideas and encourage innovative thinking, runs JLab, an annual startup accelerator scheme, and has introduced a variety of initiatives, including a dedicated area in its Oxford Street flagship store demonstrating smart home connected devices
• Sales colleagues are partners in the business – they have a personal stake in tech developments which improve service
• Each initiative is run using agile processes – if a project doesn’t work for the customer, they retire it, learn any lessons and move on to the next innovation

Lesson:  

This is the position every smart retailer needs to be in today – ready to use the latest technology to give their customers the best possible experience. They have a specific attitude – a willingness to try out new ideas, see what works and either develop them or try something else.


Ever-increasing choice and more and more powerful personal technology have seen shopper demands expand across all channels, and businesses will have to become customer-obsessed to succeed. Now that technology plays a part in almost every shopping experience from mobile browsing to online ordering in-store, it has to be central to every customer-obsessed retailer’s strategy.

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7 Best Browsers for iPhone

Finding a mobile browser that's fast, private and integrates social media can be a difficult task for any startup or entrepreneur. It's important to choose one that is fast, provides effective search features and is of course, secure.


To help you decide, we've taken a look at some alternatives to Safari.
Our top picks are:

1. Firefox
2. Chrome
3. Atomic
4. Opera

1. Firefox and Firefox Focus

 

 

 

Firefox can be downloaded from the app store and is available to iPhone, iPad and iPod Touch users. Like the Android version, Firefox for iOS comes packed with useful features from private browsing pages to the full integration of bookmarks, browser history and passwords.
Last year, Firefox launched Firefox Focus, an iOS browser, its first 'privacy browser' which automatically blocks website trackers without any changes to settings needed.

2. Chrome

 

 

 

For a long time, Chrome has been one of the top desktop browsers out there. Many startups prefer Google's integrated approach to browsing as it provides a uniform approach that some other browsers find hard to match. The Chrome mobile browser provides an infinite amount of tabs while also gifting incognito tabs for cookie-conscious browsers. What's more, voice search is available adding to its breadth of functionality. Chrome's interface is extremely well known so is perfect for startups that don't want to stray too far from what they know.

3. Dolphin

 

This browser was built for social function so is ideal for startups! Dolphin can sync all social media accounts making cross-platform sharing a simple task, not to mention bookmark, password and history syncing being available for Chrome-like integration. What's more, Dolphin boasts private web pages and like Atomic, it contains a pop-up and ad blocker.

4. Safari

Ok, I guess we have to mention Safari. As Safari is the iPhone default browser, it launches automatically when links requiring a web browser are clicked so it's an extremely convenient browser. Safari also offers all the features of other browsers, from bookmark syncing to private browsing and voice search. It's very fast and provides iCloud that saves passwords, payment details and other phone content such as photos, phone numbers and account names; this saves time which is invaluable for some busy startups.

5. Opera Coast

 

In terms of user experience, Opera Coast definitely has an initial learning curve but once overcome boasts a fun and attractive interface. Within its quirky design you can't help but notice its lack of URL search-bar and while for some this may be a big drawback, for those looking for a unique browser experience, Coast's innovation can be applauded. With clear social sharing buttons, it is great for startups with a big social media presence.

6. Ghostery

 


Ghostery has privacy and anonymity at its core. No user data is collected unless you choose to provide it and Ghostery will warn you of any web pages using ad trackers. Ghostery's interface is not the prettiest, but for startups that require complete privacy it is an excellent choice.

7. Opera Mini

 


Opera Mini is a fast and responsive mobile browser. Due to its lightweight design, Opera Mini can run on limited bandwidth and compress data quickly. Sadly boasting lightweight capabilities does mean Opera users miss out on standard features found in rival browsers. Opera's interface is simple and provides larger than average icons making navigation very simple. If speed is key to your startup then Opera Mini could be an excellent choice, but it might be worth having a secondary browser to perform other tasks such as browsing in private.

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These 7 Online Business Ideas Can Make You Rich

If you're at all interested in starting your own online business, there's no time like the present. We live in a golden age of wealth. As much as the media tries to glorify the perils of our society, we actually live in a time that's ripe with opportunity and the potential for monumental business growth at a scale never before experienced. Thanks to the internet and smartphones, the amount of commerce being conducted online has experienced explosive growth.


If you're at all scarcity-minded, it's important to understand how much abundance exists today. Considering that virtually every brick-and-mortar store has made the transition to an online business, there's certainly no shortage of competition. But there's also plenty of so-called blue ocean. While most might make it out to seem like Amazon is the only company reaping the benefits of the ecommerce boom here, the growth is widespread and across every single sector in business.


According to the National Retail Federation (NRF), it's been estimated that retail business will stay on par with a 3.7 percent to 4.2 percent growth rate. However, the NRF expects non-store sales to be anywhere from three to four times that rate of growth. However, even though brick-and-mortar sales still comprise the majority of consumer's spending, it's only expected to grow at roughly 2.8%. Clearly, what's driving much of our present ecommerce growth is the smartphone market.






However, this only further illuminates the exponential rise of online business today. Considering that the internet is still largely in its infancy, as the modern conveniences give way to near-instant delivery of products via drones, 3D printing and other means, and as virtual and augmented reality help to improve the online shopping experience, nearly all our commerce will eventually be conducted through online channels rather than offline channels.


The question then becomes, how can you take advantage of this massive surge of spending happening every second of every single day online? The truth? Whether you're looking to start a simple online business as a side hustle, or you're quite literally looking to get rich and make an exorbitant amount of money online, there are 7 businesses that simply can't be overlooked.

Starting a business online

Starting an online business takes some legwork. There are legal and financial hoops that you'll need to jump through. It's important that you consult with an attorney or your accountant before taking the plunge. But, once you're ready, starting a business online, even with little money, is not only a possibility, it's a stark reality.


The beauty of the internet is that you can quite literally launch a business and make money online with very little to no capital. If you understand the mechanics of online marketing, or if you're great at social media, you'll clearly find it easier. But you don't need to be a pro to start your business online.


Like anything else in this world, you'll either need a lot of time or a lot of money. If you have both, then clearly, you're ahead of the game. But most people have more of the former rather than the latter. But considering that time is finite and we only have a certain amount of it, using your time wisely and managing your time properly is crucial to ensure your success.

1. Chatbot business

The rise of the chatbot has been extraordinary to witness. Thanks to the ubiquity afforded to us by chat on platforms like Facebook, we've grown quite used to chatting with friends and family across all our social media networks. That's why AI-powered chatbots present a new digital frontier for businesses looking to automate and relinquish much of the man-power it takes to have a chat with its customers.


This is abundantly clear when it comes to customer service. However, it's potent value in commerce has become quite obvious as well, and businesses across all spectrums are now taking advantage of this. Platforms like Manychat, ChattyPeople and several others have sprung up to take much of the confusion and complexities out of building a chatbot.


There's quite literally a gold rush happening today, of people trying to launch chatbots for their businesses to help automate some of their sales and marketing efforts that are needed to properly grow and scale in today's market. However, similar to California's Gold Rush, those that will likely get rich are the ones that sell the picks and shovels. For that reason, why not launch your own chatbot business? Sure, there's some effort involved here, but this is definitely worth the steep learning curve.

2. Box subscription business

The box subscription business has exploded. While it's nothing new, and it's been around for ages now, the overwhelming rise of the internet has breathed newfound life into this online business idea.


What is a box subscription exactly? If you think back for a moment to one of the most viral box subscriptions businesses, you'll clearly recall the Dollar Shave Club.

Founded by Michael Dubin in 2011, the concept was ingenious in its use of a video that quickly went viral. The company was sold for a billion dollars, and when you look at it from a sales funnel perspective, what Dubin did was brilliant. Like other box subscription businesses, there's a basic level of items that you can order.


When you place your order, you're directed into a sales funnel with numerous up-sells in the form of add-ons. Dubin's understanding of the market forces and his ability to have fun and create a business that was properly poised for explosive growth have made him an icon.


However, you don't need to go viral to enjoy the growth in box subscription businesses. You'll even discover websites like CrateJoy, which was created primarily to help connect potential subscribers with box subscription businesses, giving you a platform where you can get the proverbial word out about your business.


Companies like Graze, Blue Apron, FabFitFun, LeTote and many others are on the rise. In 2016, it was estimated by Shorr Packaging that there were 21.3 million box subscription websites, up from just 700,000 in 2013, a roughly 3,000 percent increase. What's most interesting here are the consumer demographics. The typical visitor to a box subscription websites makes roughly $78,436 a year and is in their early forties.

3. Ad management business

In today's hotly-competitive marketplace, if you don't understand how to drive paid traffic and optimize your conversions, you need to turn to a company that does. The truth is that paid ads can get incredibly complex. Things like re-targeting and custom audience definitions, along with understanding the ebb and flow of everything with a sales funnel, is complex and confusing to most.


However, if you do understand the mechanics of paid advertising, then you could easily launch an ad management business. Considering that ads are fueling the growth of tech giants like Facebook, Instagram, Google and YouTube, today, with loads of others coming into the mix, understanding and navigating the murky waters of paid advertising could poise you to reap massive riches.


Why? Let's take a look at the numbers for a moment. Consider this for a moment. According to a report by eMarketer, online advertising will experience double-digit growth from $83 billion in 2017 to $129.23 billion in 2021. And in 2016, online advertising surpassed television advertising for the first time, with that gap widening by approximately $10 billion in 2017.


The sheer facts point to continued explosive growth of online ads. And we're still in the infancy of the internet. The earlier you capitalize on this industry, the quicker you can build it into a formidable online business. Study and learn all the intricacies of advertising on platforms like Facebook and Google. Find courses, or use the free material available from a multitude of platforms to become a seasoned pro.

4. SEO business

Search engine optimization is a topic that I've been writing about for years now. The truth is that, while paid ads are growing at an astounding rate, the ability to appear organically and relevantly on search engines like Google is not only becoming more competitive, but also more lucrative.


When it comes to organic search keywords, there is sheer value at the top. Considering that roughly 40 percent of people click on the first search results and that the first page accounts for some 91 percent of the search share, appear organically at the top of Google's Search Engine Results Pages (SERPs) is something that is lusted and longed for by the world's foremost online marketers.


As the internet grows and expands, not only is SEO going to get more competitive, but it's also going to grow more lucrative. You could quite easily capitalize on this industry if you know what you're doing. This doesn't just go for doing work for clients, but also for yourself. You could launch any number of online businesses, niche websites, and blogs with the right amount of SEO skills.

5. Vacation rental business

The vacation rental business is booming. While the mere mention of it might make you think about billion-dollar titans like AirBnB or HomeAway, there are niche businesses like Michael Joseph's InvitedHome and Joe Poulin's Luxury Retreats and many others being carved out across a variety of markets. When it comes to vacation rental homes and vacation rental management, companies are earning anywhere between 10 percent and 40 percent on the gross rental rate depending on the location and the management level.


Launching and building a vacation rental business might require some sweat equity along with the right turnkey software solution to help you keep things organized as bookings ramp up, but if you have an acute attention to detail, then this is by far one of the best businesses you can start online. Of course, this does operate in the real world, but your web presence and marketing skills are really what define this business and helps it to succeed.


If you're at all interested in the hospitality industry, and you live in a tourist destination, this is a terrific business that can make money fast. Companies like Lodgix, Lodgify and 365 Villas offer terrific turnkey solutions for quickly building and managing your very own vacation rental management business.

6. Webinar business

I know what you're thinking. How do you start a webinar business? Well, webinars are quite possibly one of the best ways that you can sell anything online. The best part? You don't even need your own product. Webinar guru, Jason Fladlien, co-founder of Rapid Crush, has grossed well north of $100 million in sales via webinars, which goes to show you the sheer power of this medium for selling.


Webinar offer an engaged audience that are ready and willing to purchase whatever it is that you're offering. As a fervent student of this medium, I've found explosive results await within a properly structured webinar. People like Liz Benny, Neil Patel and Russ Ruffino have been absolutely crushing it with webinars.


The best way you can launch a webinar business is to find a product you can promote and get behind. Then, build an excellent webinar. The Perfect Webinar is a formula originally developed by Fladlien but later brought to the mass market by Russell Brunson. Brunson also created a software with Jim Edwards called Funnell Scripts, which is an incredible piece of software that helps you to build your entire webinar including copy for ads and swipes.


Either way you approach it -- whether you have an existing business or just want to sell as an affiliate -- some of the best webinar platforms that you could use in the world are GoToWebinar and Andy Jenkins' WebinarJam.

7. Business coaching

Business coaching is a lucrative online business that can tap into the massive market of entrepreneurs and business owners trying to find their way in the world of commerce. If you're an expert in business or have a deep understanding of the market forces of what drive purchases, then becoming a business coach could mean financial freedom.


People like Frank Kern and Anthony Robbins absolutely dominate the business coaching world, while several others are leading the charge as well. The best approach you can take in this industry is to offer an incredible amount of value upfront, and then have people pay you for execution.


Oliver Talamayan, another very successful business coach, uses this approach as his primary strategy for gaining clients and customers. First, you analyze the business and understand where it is today, then discover where they want to be down the road, and then figure out an approach to get them there.


The understanding and successful execution of an effective strategy is key here. You want to instill confidence in yourself, and to do that, you often need a good deal of social proof. For that reason, if you do want to launch a successful business coaching business, first, grab some customers and help them succeed. Then, get their powerful testimonials, and only then can you actually position yourself to charge high-ticket rates.


Brunson also talks about doing this before he started his Inner Circle. He helped Drew Canole successful launch Organifi into a global powerhouse by helping to consult, coach and deploy powerful strategies that helped Canole's company draw in tens of millions of dollars from one single funnel. After that, he was easily able to charge the big bucks.


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9 Ways Startups Can Increase ROI From Their Content Marketing Strategy

Content marketing still remains one of the most cost effective marketing techniques that is widely adopted by most of the businesses worldwide.

Nearly all -- 93 percent -- of B2B companies rely upon content marketing for demand generation and brand building. Startups already know the potential that content marketing holds for them. However, that power factor still remains missing that can bring in more customers and retain the existing ones.

Here are nine effective ways to boost your existing content marketing strategy.

1. Create content based on user persona

Persona is a fictional representation of your ideal audience. You need to answer the basic question of who you are writing for. That’s before you start preparing content. If you have an idea of your target audience then it becomes easier for you to prepare content.

Document your persona using elements like:

-- Age group.

-- Gender.

-- Likes/Dislikes.

--The pain points and how your content can solve the problem.

-- Is the target a decision maker?

-- Which device do they use to access information?

-- When do they prefer to read?

-- Are they active on social media?

-- Which social channels do they prefer and at what time?

-- Do they enjoy watching videos?

-- Which brands do they follow and why do they follow them?

-- What influences them to share content?

I will also recommend you to read the buying process map before you prepare the content calendar.

2. Identify the crucial micro moments.

As a business, you should remain aware of the micro moments that are bringing in and converting the people.

Recognizing the most critical micro moments for your brand is an art. It implies making sense of why individuals turn to mobile and when your brand can be generally useful.

Catch your audience’s attention follow the below-given suggestions:

-- Identify the Micro-Moments that Matter the Most to Your Business: Whether that is to draw customers’ attention to your website or to buy your product online, what are the micro-moments you have to prevail upon?

-- Convey on needs at the time: Streamline your content to fit these moments and also make sure that information is bite-sized, simple to consume and visually inspiring.

-- Measure Results: The key to any marketing activity is to evaluate the outcomes and choose whether the outcome was worth the time and cash.

3. Prepare a solid layout for the content using Gestalt principles

The use of Gestalt principles helps to create great designs. Designs need to be coherent, associated and bound together. 

Here are prominent Gestalt principles that you should use for your content layout:

-- Proximity: Proximity can make your images stronger by gathering your subjects together with a goal. You should make use of proper spaces in order to hold the attention of the visitors and properly arrange the text into one group, appropriately spacing it from the CTA on your site page.

 -- Similarity: Similarity occurs when shapes, colors, sizes or objects look enough similar to be perceived as a group or pattern in the viewer’s mind.

When you use all these components in your images it gives your viewers a feeling of rhythm and will mean harmony.

-- Continuation: You should make use of text and images to manipulate the direction in which the visitor will look.

This could be awesome for your landing pages. Having flow can grab your audience’s attention right to the call to action.

-- Closure: One of the approaches to keep the viewer associated with the images is to have them finish a picture, shape, or an idea.

By having the viewer work at filling in the missing pieces in an image, will turn them into an active applicant, and they will also stick for a long time taking a look at your site images.

-- Simplicity: This is also an important concept that you can follow in your design, as it's important to keep your website pages clutter free with a specific goal to streamline the procedures leading to transformation

-- Figure/ground: It basically refers to the relationship between an object and its environments. It's important that you should make a clear difference between the figure and the ground.

You need to take this principle into consideration in order to create beautiful graphics and if you want to come up with exclusive logos.

4. Don’t ignore aesthetics

Aesthetics simple means having visually appealing content. The attention span of readers comprises of a few seconds and you need to make an instant impact that persuades the reader to take an action.

An aesthetic design helps to attract more attention, improve design usability, enhance perceive credibility and influence the brand choice.

Here is how you can make your content visually more appealing:

-- Make your content easy to scan and use bullet points and numbering wherever needed.

-- Use responsive design and avoid grammatical mistakes.

-- Add relevant images and videos that explain your content well.

-- Use proper contextual links and similar posts feature in order to make it easier for the readers to click on the links. This will help to reduce the bounce rate and improve the overall time on page.

-- Adopt an easy navigation that is mobile friendly and use effective CTAs that match the main theme.

5. Leverage the power of content curation

Content curation will help you to save time and produce lots of content in order to generate indirect traffic and conversions.

Major benefits of content curation include:

-- Allows you to attract a huge amount of traffic.

-- You can create content really fast so this allows you to produce more content for increased social sharing.

-- Enhances your brand identity by strengthening and broadcasting your brand values.

-- Helps you compete effectively and efficiently, and also offer you with unique benefits critical in today’s market.

You can use tools like Scoop.it to curate content and reach the masses. It is easy to use and its premium subscription which starts at $11 a year comes with more features such as the ability to customize Scoop.it, make use of analytics as well as to distribute an email newsletter.

6. Adopt a storytelling approach

It is one of the most powerful ways of attracting audience’s attention. It has the power to form a personal relationship with your audience and also helps you in building an attractive and friendly platform for you and your brand.

Follow the below given points to improve storytelling while building your brand:

-- Know about your audience is the first step you need to consider when creating a story. You have five minutes to grab your audience’s attention while telling your story in the right place, time as well as in the right context.

-- Make use of various platforms and channels in telling stories to your readers, which will help you in making your brand messages more appropriate.

-- Be specific in telling a story and also support your videos with micro moments, as it will help your brand to connect at a much higher level with your audience.

-- Be authentic, as original is better. Don’t try to polish things in the hope that it will look pleasant to your audience, doing this can sometimes have the adverse result.

-- Make it more actionable as it will help your audience to take immediate action.

7. Use the right tools to save time and resources

Hard working content marketers do all the work themselves while smart ones make use of tools!

Outbrain

If your content is facing publishing and distribution related problems then you can use this tool. It will help you in achieving the awareness for your content and also your brand on authoritative sites as well.

HubSpot

This tool provides you with great customer support and it has many tools that you can use for monitoring and generating an effective blog posts and landing pages.

HubSpot has social media analytics and message-scheduling capabilities by which your content can flawlessly publish to social media platforms after you finish creating your content.

BuzzSumo

This tool will help you in telling the performance of your content and breaks down that performance by numerous metrics through domains, keywords etc. You can use it free for the first five searches and can find out how much it is helpful for your content marketing strategy.

By using this tool you can also find out which content is being shared the most.

8. Run PPC ads on selected platforms

PPC still remains one of the most popular and highly effective choices when it comes to lead generation. Especially for startups where it is necessary to raise up the revenue, you need immediate results. PPC is an ideal way to grab more clicks in no time and improve your ROI.

Writing attractive and persuasive PPC ad copy will also help you in grabbing the attention of your audience to click on your content.

Use platforms like Reddit, StumbleUpon and LinkedIn or any other platform whose demographics matches the demographics of your target audience.

Make use of orient’s model when designing image ads. If your ad contains images of people, place them toward your CTA and avoid positioning your models towards the viewer as those front-facing images will attract attention toward the model, rather than the essential parts of your ad.

In order to rank high in search and grab your customer's attention, ensure that your content should be of high quality,relevant as well as SEO-ready.

9. Take the help of micro influencers

Micro influencers are an ideal target community for startups because they can be reached easily. Micro influencers can be anyone from a blogger to a niche expert who have a loyal following of people. If you can convince such micro influencers to promote your brand then you have hit the jackpot!

Micro-influencers can help you in:

-- Increase engagement: Micro-influencer can bring your brands and products in front of the audience.

-- Attract higher quality leads: Working with micro-influencers also fosters higher-quality leads since they apply their impact in particular niches. Because of this specificity, the leads you produce from these micro-influencers will be more focused on. The outcome is a higher number of leads who are already interested in what you offer.

-- Cultivates trust: Micro-influencers can help your customers in developing a high level of trusts for your brand. You can find a list of top influencer marketing platforms here.

Follow the above given ways in order to drive high-quality traffic, increase conversions and to retain customers coming back for more.

Also, it’s important that you should calculate the ROI on a regular basis in order to identify whether your money and efforts are yielding the proper results or not.


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