Marketing is tough for startups because it’s usually very difficult to measure value from it, and it can seem like throwing money away.
It’s difficult for new companies to understand and master the nuances that go into sales and marketing. Here are some tips to help you understand some of those:
Sell the benefits of your product
Your business model might be surrounded by the quandary of cost and quality. You want to either beat the competitor in cost or quality or if you can do both, then even better.
However, how you sell is different than how you market. Marketing is about showing the benefit of your product, not a direct comparison to your competitors.
Test and Fail FAST
Marketing is all about testing. It’s hard to measure how effective a marketing campaign is without trying it. Even experts get it wrong sometimes. Make sure to measure results and set up ways to track conversions (promotional codes, online marketing tracking) and run multiple types in small batches.
Allow customers to provide feedback in multiple channels
Having a place for customers to provide feedback and talk to one another is best in the current state of the world, and in most cases unavoidable. Even if a customer comes mad, you have a great PR opportunity to make it right. Nowadays people are more willing to do research before spending their money, and sometimes no reviews are even worse than mediocre ones.
Plus, it allows you the opportunity to improve your product and experience.
Plus, it allows you the opportunity to improve your product and experience.
Market your product even before it’s finished
Waiting for a product to be perfect is a flaw most businesses make because the product will never be perfect. Creating awareness that the product exists will create demand and help start sales as soon as your product is launched.